This happened while I was taking Zurom through some Mythic keystone dungeons in World of Warcraft, including Shrine of the Storm. For those who are unfamiliar with the character, Zurom’s last name is Stormsong, which is the same as the third boss’ name in this dungeon: Lord Stormsong.
After I explained the strategy (as Keelath is doing here), I noticed Zurom received the squid head twice, but both times failed to move to the purple balls. After the fight, this turned out to be because he was busy messaging me about the similarities between his name and the boss’.